July 31,2014 · 1:05PM,EDT
By Joe Boozell, NBA.com
Social media is changing the way media, businesses and sports operate at a rapid pace. That applies to the NBA as well, which has over 24 million likes on Facebook and also owns almost 11 million Twitter followers.
Eleven million for now, that is. This upcoming season, all Spalding NBA game balls will have the ‘@NBA’ Twitter handle imprinted on them. Take a look at the stylish new orange:

The official press release from the NBA can be seen here.
Social media is changing the way media, businesses and sports operate at a rapid pace. That applies to the NBA as well, which has over 24 million likes on Facebook and also owns almost 11 million Twitter followers.
Eleven million for now, that is. This upcoming season, all Spalding NBA game balls will have the ‘@NBA’ Twitter handle imprinted on them. Take a look at the stylish new orange:
The official press release from the NBA can be seen here.
18 Comments
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We would like to request to change the official game ball from Spalding to The “king” James ball!
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@lbj you clown-baby… you are a funny guy…but maybe in the future
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King? You meant James who digested all the insult and curses he got from Cav’s owner Gilbert and turn back to his team, and become his employee. This is the guy who was the front runner to protest Clipper owner Sterling who has the same mentality as Stephen A. Smith said.. They both think they own the players.. He can be a star, talented player one of the best BUT KING!
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why do that he not winning next year. the championship will remain in the west
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seems incredibly unnecessary but whatever
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Really! Not only unnecessary but why? If not for Jordan, Magic, Wilt, or Kobe? What reason would you advertise LBJ on the NBA ball? People it is cool being crazy fans of a player but say stuff that make sense. LBJ is (1) A sell out as he run lacks loyalty (2) Only win with other superstars (3) Not a man of his words and the list goes on.
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how exactly is the NBA advertising LBJ on the ball??
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I’m pretty sure dd meant the @nba was unnecessary…….However I do agree with not advertising any player on the ball…
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Hey my name is Lebron. I SUCK
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I’d just like to state my vote here in favor of adding LBJ to the official ball. Jesus was the old Messiah. Lebron is the new Messiah.. our Lord and Savior Son of God. I am no longer Christian.. I only believe in Lebron
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No, no, let’s put Lebron’s name on the ball. Then the entire league can toss him around! :)
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your good man… i have no problem lbj name on the ball. as long as everyone pounding it hard on hardwoods. lol
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Pounding it hard on the hardwoods?? Ewwwww…
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maxamillion is a maxanidiot
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Change the logo too, There is no reason Jerry West should be the logo no longer, that’s nothing but caucasion manifest destiny!
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A Twitter “handle”? Oh my! Now, how can I stay without Twitter?